Stop “Just”-ing Yourself: Sales Confidence Tips to Transform Your Calls, Emails, and Mindset

Aug 10

There’s a tiny four-letter word that’s quietly wrecking your confidence, lowering your authority, and sabotaging your sales.

No, not that word.

This one: just.

“I’m just checking in.”
“I just wanted to see if you’re still interested.”
“It’s just a quick call.”

Sounds polite, right?
Wrong. Actually, it’s gross…

In real estate sales calls and emails, just is the ultimate minimizer.

It turns your confident outreach into an apologetic whisper.

It’s the sales equivalent of knocking timidly, peeking your head in, and asking, “Sorry to bother you…” instead of walking in like the professional you are.

Why “Just” Is Killing Your Sales Confidence

When you use just, you’re subconsciously putting yourself in a lower-status position. You’re telling your prospect:

This probably isn’t worth your time.
I don’t want to take up too much space.
You can say no without feeling bad.

And here’s the problem: prospects believe what you imply.

If your tone suggests “This isn’t important,” they’ll treat it that way.

Whether you’re cold calling, following up with a warm lead, or sending a carefully crafted real estate sales email, just instantly shrinks the perceived value of your message.

How “Just” Impacts Real Estate Sales Calls

In phone prospecting for real estate, you have about seven seconds to convince someone to keep talking.

If you open with:

“Hi, I’m just calling to see if you’re still planning to sell.”

…you’ve already told them:

This isn’t urgent.
You’ll be quick (translation: “This won’t be worth much.”)
They can brush you off without guilt.

Swap that for:

“Hi, I’m calling to see if you’re still planning to sell.”

Now your tone says:
“This matters. Let’s talk.”

It’s a small change that makes a big difference in sales call confidence.

Three Confidence-Boosting Strategies to Replace “Just”

1. Ban It from Your Openers

Start every call or email by stating your purpose clearly:

❌ “I’m just checking in on your plans to move.”
✅ “I’m checking in on your plans to move.”

This instantly raises your authority in both written and spoken communication.

2. Practice Strong First Sentences

Write down 3–5 confident openers for your most common scenarios:

Following up with a lead
Asking for a meeting
Checking on a decision

Practice them until they roll off your tongue. This is how you turn sales scripts for real estate into muscle memory.

3. Roleplay Without It

In your next team meeting or coaching session, run a roleplay:

Have one agent make a call filled with just.
Have them make the same call without it.

Record and compare the tone, pacing, and response.

Most agents sound instantly more confident without changing a single fact or detail.

How to Practice and Make Confidence a Habit

Confidence in real estate phone prospecting doesn’t come from waiting until you “feel ready.”
It comes from repetition, skill-building, and stripping away the habits that make you sound unsure.

Replacing just is one of the quickest wins. But if you pair it with better sales structure, objection handling, and follow-up techniques, your calls stop feeling like interruptions and start feeling like valuable conversations.

Build Long-Term Sales Confidence with Coaching

You are not “just” anything.

You’re a real estate professional with the ability to help clients make one of the biggest financial decisions of their lives.

If you’re tired of hesitating, overthinking, or feeling invisible on your calls, I can help you build real estate sales confidence that sticks.

This is exactly (well, one of the many things!) what I do in my 1:1 real estate sales coaching.

We remove the mental roadblocks, upgrade your communication skills, and build you scripts you’ll actually want to use.

📅 Book your free clarity call here and let’s make your next phone call sound like it came from a confident, in-control, top-producing agent.

If you work with one of the brokerages I am contracted with, go back to the original “30-sec” email and click the link in the email. It will take you to the right booking link.

💡 Want Your Own Weekly 30 Seconds to Mojo?

If a single word like just can tank your confidence, imagine what other tiny tweaks could transform your calls, emails, and conversations.

That’s exactly what I send out every week in my 30 Seconds to Getting Your Monday Morning Mojo On, a quick, mildly snarky, brain-science-backed tip you can read in under a minute and use immediately to: